icc ata carnet
corporate EXPLAINER VIDEO
A sleek corporate story unveiling how the International chamber of commerce’s ATA Carnet transforms complex logistics into elegant solutions.
The International Chamber of Commerce (ICC) confronted a global paradox: the ATA Carnet—a tool designed to simplify trade—was itself bogged down by complexity.
They needed a film to dismantle myths and rebuild understanding, turning bureaucratic fog into crystalline clarity. Gayathri, our Chief Creative Officer, stepped into multiple roles—Director, Scriptwriter, and Storyboard Artist—crafting this cinematic story for the agency Broadcast2World. Her mission:
Replace jargon with journey.
Making ATA Carnet feel less like a formality and more like a masterkey.
The motion graphics was crafted in a way where stamps became storytellers and tariffs turned into transparent hurdles—proving even trade documents can have narrative flair.
We began, as all great corporate stories do, with the storyboard—a blueprint for turning complexity into clarity.
For the ATA Carnet film, the process started by dissecting its paradox—a document so powerful yet misunderstood. We studied not just its procedures, but its real-world impact.
Each panel engineered to transform anxiety into assurance.
This storyboard became our navigation chart - ensuring every scene steered viewers toward understanding.
Clarity demanded conviction.
For the ATA Carnet film, we embraced radical simplicity—not as a limitation, but as the most potent way to honor ICC’s mission: making global trade effortlessly understandable.
Our design strategy became an exercise in precision.
We used palette of oceanic blues and ice whites, mirroring the flow of goods across borders. Every frame of the film proves that when explaining complex systems, restraint is the ultimate sophistication.
