Life Design
EDUCATIONAL EXPLAINER VIDEO
A vibrant visual journey unveiling Bowling Green State University’s Life Design Program—where education becomes a journey of intentional transformation.
Bowling Green State University (BGSU) — where Midwestern roots meet visionary education — set out to capture the spirit of their revolutionary Life Design program. They needed films that didn’t just inform, but inspired—a visual anthem for the next generation of self-designed futures.
Gayathri, our Chief Creative Officer, stepped into multiple roles—Director, Scriptwriter, and Storyboard Artist—crafting this cinematic story for the agency Broadcast2World. Her mission:
Forge a visual language where BGSU's brand warmth meets the program's daring innovation.
The result? A narrative that doesn’t just talk about designing your life—it feels like holding the blueprint in your hands.
Every great visual story begins in the quiet alchemy of the storyboard.
The process started by absorbing the Life Design program’s revolutionary spirit—its promise to turn education into self-creation. Then came frame-by-frame sketches mapping not just what audiences would see, but what they’d feel.
The storyboard becomes the compass, ensuring every scene pulsed with BGSU's authenticity while daring viewers to reimagine their futures.
The mission was clear: transform storyboard visions into living graphics. This meant orchestrating every element that goes into the film.
The brand’s signature orange wasn’t just a hue—it became a narrative device. Walking the fine line between vibrancy and subtlety, the palette was carefully calibrated to let the orange energize frames without dominating them.
The brand colors were harmonized with supporting colors to create visual rhythm.
The result? A style where institutional identity and creative daring share the stage—proving brand guidelines can be both respected and reimagined.
